Serving delicious enlightenment

Great Bagel & Bakery restaurant rebranding and interior design

Though it’s not obvious at first, husband-and-wife restaurateurs Lara and Robert Swan are not, first and foremost, bagel enthusiasts. True, they founded Great Bagel, an institution that is beloved by Lexington locals. But as Vigor soon discovered, the Swans are more than bakers: they’re food system revolutionaries. Why else would they have spent years researching […]

Communicating unique character for a fast casual brand

Erik's DeliCafé advertising and marketing strategy and creative campaign

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Setting the table for the neighborhood

Salt & Marrow restaurant branding and F&B concept development for Crowne Plaza in North Augusta, South Carolina

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Inspiring wonder for active adult communities

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]

Uniting the community in tradition & culture

La Segunda Café and Bakery rebranding and repositioning

Hand-made Tradition Tampa, Florida is known for many things, but the top two may very well be cigars and Cuban bread. Since 1910, one small bakery in the Ybor City neighborhood has been an iconoclast for one of them: authentic, fresh-baked Cuban bread. In 2017, a changing of the guard was in effect as the […]

Elevating the moment for a hotel rooftop bar

HQ Dallas bar restaurant branding for rooftop of Courtyard Marriot Dallas Texas

Elevating the Dallas nightscene Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Click edit button to change this text. Lorem ipsum […]

Firing up Mexi-Cali flavor for a full service restaurant & bar

Banditos bar and kitchen rebranding and design by Vigor

¡Vamos Banditos! After 5 years, and 2 iterations of the Banditos brand, Vigor and the client team collaborated on evolving their look once again. Mexi-Cali vibes served as the inspiration and ideal for the evolved identity which saw custom typography, hand-drawn illustrations, and a vibrant palette of color introduced throughout print, digital, and environment expressions. […]

Great Wraps

Great Wraps QSR restaurant rebranding and strategy

Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]

Fioro

Fioro italian fast casual restaurant concept development and branding

After the fall of NYC’s famous ramen concept, the owners had a new vision and challenge: to craft an authentic café experience as found in the Naples region of Italy. They tapped Vigor with a short timeframe and vision of bringing Italian street food to life in manhattan. Location Click edit button to change this […]

Urban Tree Cidery

Urban Tree Cidery branding and package desig

With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]