eegee’s Social Media & Evergreen Marketing

eegee's - qsr restaurant social media marketing creative and strategy by Vigor

With an adjusted strategy and rejuvenated visual identity, the eegee’s brand was poised to represent its offbeat, fun-loving nature. There was no better platform than social media to start, and build, this conversation. Driven by the Vigor team, the “taking it easy” attitude was brought to life and the people were thirsty for more…so we […]

eegee’s Limited Time Offer Advertising

eegee's - quick service restaurant marketing and advertising

The eegee’s magic never got stale due to a steady stream of new monthly flavors and quarterly menu item releases. From Ranch Chicken Sandwiches to the locally renowned and beloved Watermelon eegee, the “taking it easy” vibes were turned up to the highest setting. With Vigor’s leadership and creative, eegee’s limited-time offer advertising won hearts […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Great Bagel & Bakery rebranding and interior design

Great Bagel & Bakery restaurant rebranding and interior design

Though it’s not obvious at first, husband-and-wife restaurateurs Lara and Robert Swan are not, first and foremost, bagel enthusiasts. True, they founded Great Bagel, an institution that is beloved by Lexington locals. But as Vigor soon discovered, the Swans are more than bakers: they’re food system revolutionaries. Why else would they have spent years researching […]

Erik’s DeliCafé marketing & advertising creative

Erik's DeliCafé advertising and marketing strategy and creative campaign

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Salt & Marrow full service restaurant branding

Salt & Marrow restaurant branding and F&B concept development for Crowne Plaza in North Augusta, South Carolina

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Holbrook active adult living community branding

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]

La Segunda Bakery & Café restaurant rebranding

La Segunda Café and Bakery rebranding and repositioning

Tampa, Florida is known for many things, but the top two may very well be cigars and Cuban bread. Since 1910, one small bakery in the Ybor City neighborhood has been an iconoclast for one of them: authentic, fresh-baked Cuban bread. In 2017, a changing of the guard was in effect as the company was […]

HQ Dallas hotel rooftop bar branding

HQ Dallas bar restaurant branding for rooftop of Courtyard Marriot Dallas Texas

Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec […]

Banditos Bar & Kitchen full service restaurant rebranding

Banditos bar and kitchen rebranding and design by Vigor

After 5 years, and 2 iterations of the Banditos brand, Vigor and the client team collaborated on evolving their look once again. Mexi-Cali vibes served as the inspiration and ideal for the evolved identity which saw custom typography, hand-drawn illustrations, and a vibrant palette of color introduced throughout print, digital, and environment expressions. Location Lorem […]