Jackson’s Bluff hotel rooftop bar branding

Jackson's Bluff rooftop bar and restaurant branding for Crowne Plaza hotel

For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]

Holbrook active adult living community branding

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]

La Segunda Bakery & Café restaurant rebranding

La Segunda Café and Bakery rebranding and repositioning

Hand-made Tradition Tampa, Florida is known for many things, but the top two may very well be cigars and Cuban bread. Since 1910, one small bakery in the Ybor City neighborhood has been an iconoclast for one of them: authentic, fresh-baked Cuban bread. In 2017, a changing of the guard was in effect as the […]

HQ Dallas hotel rooftop bar branding

HQ Dallas bar restaurant branding for rooftop of Courtyard Marriot Dallas Texas

Elevating the Dallas nightscene Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Click edit button to change this text. Lorem ipsum […]

Brick River Cider Co craft cider branding & packaging

Brick River Cider Co branding and packaging design

Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Click edit button to change […]

Badaro fast casual Mediterranean restaurant branding

Badaro Mediterranean fast casual restaurant branding and concept development

After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut. Location Click edit button to change […]

PanaNova fast casual restaurant rebranding

PanaNova craft kitchen restaurant branding and design

With an injection of investment capital, a single unit fast casual brand sought to embark on a rapid growth trajectory. Before the journey could begin, the restaurant had to address crucial issues with its name, identity, and brand as a whole. Together we evolved the restaurant’s components to create a fully baked concept primed for […]

Gyro Wrap QSR restaurant rebranding & interior design

Gyro Wrap QSR quick serve restaurant branding and concept development

The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Click […]

Al Bohsali patisserie rebranding & kiosk design

Al Bohsali confections shop and brand identity design and rebranding

In Beirut and its surrounding region, the Al Bohsali brand is renowned. Over a century old, the family has been the top producer of the region’s finest baklava and other Lebanese pastries and treats. US-based friends orchestrated the importing of the brand’s signature product but needed to modernize the positioning and identity to establish it […]

101 Delibar full service restaurant & bar branding

101 Delibar restaurant concept development and branding

We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper […]