Urban Tree Cidery branding & packaging

Urban Tree Cidery branding and package desig

With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]

Johnny’s Pizza House restaurant rebranding

Johnny's Pizza House prototype store design and interiors

A pizza brand with legendary status in existing markets needed to establish itself in expanding areas. To accomplish this, the brand needed rejuvenation from its core strategy through how that strategy was communicated to the people. Vigor helped excavate the brand’s passion, then defined the strategy based on an ownable point of differentiation: Sharing. Location […]