Chasin’ Tails Seafood Restaurant Rebranding
From crawfish boils to king crab leg feasts, Chasin’ Tails has been an expression of the typical Cajun meets Chesapeake seafood experience. The difference is they have injected their heritage in Vietnamese/Asian flavors and spices to expand the offering to much more than the basic seafood offering. Chasin’ Tails is rooted in the gambling lifestyle. […]
Sankranti Restaurant Branding
Transcending from a successful full service restaurant experience located in Johns Creek, Georgia, the husband and wife team of Sankranti envisioned a more streamlined brand that could successfully grow into a multi-unit footprint. The Vigor team was tapped to guide the development of a brand that would not only visually represent the Indian culture, but […]
Apotheos Coffee Roastery Branding & Packaging
Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]
eegee’s QSR restaurant rebranding
In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]
Scratch Kitchen virtual restaurant kitchen branding
Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]
Zinnia bakery & café branding
A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]
Socialite full service restaurant branding
Food may inspire what’s on our plate, but people ultimately inspire what we do every day. It’s why we love Decatur, why we love art and festivals, and why we spend our lives creating memorable experiences around the table. At the end of the day, life is beautiful because our neighbors are beautiful. Location Year […]
Great Bagel & Bakery rebranding and interior design
Though it’s not obvious at first, husband-and-wife restaurateurs Lara and Robert Swan are not, first and foremost, bagel enthusiasts. True, they founded Great Bagel, an institution that is beloved by Lexington locals. But as Vigor soon discovered, the Swans are more than bakers: they’re food system revolutionaries. Why else would they have spent years researching […]
Lazuli superfood café restaurant branding
When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]
Erik’s DeliCafé fast casual restaurant rebranding
For over 45 years, Erik’s DeliCafé has been a Santa Cruz/San Jose mainstay. Over the course of its life, the brand became washed out and outdated from its messaging through identity and interior experience. With the help of Vigor, a dedication to collaboration across departments, and a passion for an ideal, we were able to […]