Maverick bar & restaurant branding
Holbrook has brought a new approach to active adult living across the Southeast United States. One of the foundational amenities that set the brand apart is it’s full suite of food and beverage experiences. Crafted to be on par with what one would find around the world, these F&B outlets were developed to make a […]
Lazuli superfood café restaurant branding
When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]
VH Beer branding & packaging design
While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]
Erik’s DeliCafé marketing & advertising creative
Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]
Seeva alternative milk beverage branding & packaging
When two entrepreneurs with backgrounds in tech and food needed to brand an innovative milk alternative beverage line, they turned to Vigor’s expertise to build their vision from the ground up. The product was a first-to-market nutritious drink made from pumpkin seeds, known as pepita, and added superfoods. Through collaboration and Vigor’s brand development process, […]
UrbanTree Cidery craft cider packaging design
After Urban Tree Cidery’s successful launch and activation, the brand began building upon the strong foundations created by Vigor. From limited-edition ciders through six-pack bottles and full distribution, the Urban Tree brand expanded quickly. Vigor was tasked with designing all packaging assets and sales materials to fuel this legacy in the making. Location Lorem ipsum […]
Slapfish seafood fast casual restaurant rebranding
Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]
Johnny’s Pizza House Fall 2018 advertising campaign
In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus […]
Oceanwave full service restaurant & bar rebranding
Harry & Sons was a long time staple in the Virginia Highland neighborhood of Atlanta. Having established itself for fantastic martinis and sushi, the brand experienced years of success and growth. As time marched on, growth slowed as did traffic. Then the opportunity for renovation presented itself which springboarded ownership into evaluating the overall brand […]
Salt & Marrow full service restaurant branding
The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]