Erik’s DeliCafé marketing & advertising creative

Erik's DeliCafé advertising and marketing strategy and creative campaign

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Seeva alternative milk beverage branding & packaging

Seeva alternative milk product beverage branding and packaging design

When two entrepreneurs with backgrounds in tech and food needed to brand an innovative milk alternative beverage line, they turned to Vigor’s expertise to build their vision from the ground up. The product was a first-to-market nutritious drink made from pumpkin seeds, known as pepita, and added superfoods. Through collaboration and Vigor’s brand development process, […]

UrbanTree Cidery craft cider packaging design

UrbanTree Cidery branding secondary packaging design suite by Vigor

After Urban Tree Cidery’s successful launch and activation, the brand began building upon the strong foundations created by Vigor. From limited-edition ciders through six-pack bottles and full distribution, the Urban Tree brand expanded quickly. Vigor was tasked with designing all packaging assets and sales materials to fuel this legacy in the making. Location Click edit […]

Slapfish seafood fast casual restaurant rebranding

Repositioning and evolving the Slapfish Restaurant Brand

Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]

Johnny’s Pizza House Fall 2018 advertising campaign

Johnny's Pizza House For The Win advertising and marketing campaign creative

In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Click edit button to change this text. Lorem ipsum dolor sit amet, […]

Oceanwave full service restaurant & bar rebranding

OceanWave sushi thai restaurant business card design

Harry & Sons was a long time staple in the Virginia Highland neighborhood of Atlanta. Having established itself for fantastic martinis and sushi, the brand experienced years of success and growth. As time marched on, growth slowed as did traffic. Then the opportunity for renovation presented itself which springboarded ownership into evaluating the overall brand […]

Salt & Marrow full service restaurant branding

Salt & Marrow restaurant branding and F&B concept development for Crowne Plaza in North Augusta, South Carolina

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Safina Mediterranean restaurant branding

Safina Mediterranean restaurant branding and concept development menu design

For the InterContinental Hotel in Houston Medical Center, IHG had a concept in place, but no name or identity direction. The framework for the operations and the culinary offering was complete, and the concept was poised to be brought to life. Vigor collaborated with the IHG team and ownership to craft a modern, pan-Mediterranean brand […]

Jackson’s Bluff hotel rooftop bar branding

Jackson's Bluff rooftop bar and restaurant branding for Crowne Plaza hotel

For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]

Holbrook active adult living community branding

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]