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Brick River Cider Co craft cider branding & packaging
Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Year Completed Team Size Services […]
Gyro Wrap QSR restaurant rebranding & interior design
The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Year […]
Al Bohsali patisserie rebranding & kiosk design
In Beirut and its surrounding region, the Al Bohsali brand is renowned. Over a century old, the family has been the top producer of the region’s finest baklava and other Lebanese pastries and treats. US-based friends orchestrated the importing of the brand’s signature product but needed to modernize the positioning and identity to establish it […]
Great Wraps QSR restaurant rebranding
Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]
Fioro fast casual Italian restaurant branding
After the fall of NYC’s famous ramen concept, the owners had a new vision and challenge: to craft an authentic café experience as found in the Naples region of Italy. They tapped Vigor with a short timeframe and vision of bringing Italian street food to life in manhattan. Location Year Completed Team Size Services Challenges […]
Sons of 1858 craft beer & brewery branding
Two enterprising gentlemen were looking to join in on the craft beer Renaissance but knew that following the pack was a bad move. They wanted to capture the spirit of Colorado without cliché or expected imagery. Instead, they sought to create a brand that represented the adventurous spirit found in Denver, because that’s exactly what […]
Flash Burger fast casual burger restaurant branding
Sometimes the best opportunities are hidden from plain view, or even Plano. For an up and coming restaurateur in Texas, the opportunity to create a better burger brand knocked loudly in the form of a small fracking town called Kenedy. Using an ironic nickname as the brand name, he embarked on crafting Kenedy’s first and […]
Smoke & Duck Sauce asian fusion fast casual restaurant branding
Asian fusion cuisine meets American Barbecue smokiness in this new fast casual/QSR concept. Collaborating with the client team behind the concept, we were able to craft a brand identity that communicates the unique vibes from each culture. This melting pot approach to the visuals, communications, and concept is a true expression of the American Dream. […]
Copper Cup Coffee Company café branding & interior design
A young restaurateur had a vision of bringing a heightened café experience to the central Pennsylvania region. He wanted to resurrect the cultivated and curated quality that had long since been lost. With that idea as the driving force, we collaborated to develop the Copper Cup brand. Location Year Completed Team Size Services Challenges Identify […]
Goldstar Vodka advertising & packaging design
An Army Ranger was on a mission to elevate the positioning and style of his startup vodka brand. With a focus on giving back, and doing good for Gold Star families, this brand was already getting the attention of national publications. Vigor was tasked with crafting the positioning and brand identity for their first national […]