Seeva

Seeva alternative milk product beverage branding and packaging design

When two entrepreneurs with backgrounds in tech and food needed to brand an innovative milk alternative beverage line, they turned to Vigor’s expertise to build their vision from the ground up. The product was a first-to-market nutritious drink made from pumpkin seeds, known as pepita, and added superfoods. Through collaboration and Vigor’s brand development process, […]

Holbrook

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]

HQ Dallas

HQ Dallas bar restaurant branding for rooftop of Courtyard Marriot Dallas Texas

Elevating the Dallas nightscene Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Click edit button to change this text. Lorem ipsum […]

Brick River Cider Co

Brick River Cider Co branding and packaging design

Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Click edit button to change […]

Badaro

Badaro Mediterranean fast casual restaurant branding and concept development

After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut. Location Click edit button to change […]

Gyro Wrap

Gyro Wrap QSR quick serve restaurant branding and concept development

The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Click […]

Deboxery

Deboxery monthly party kit company branding and design

Younger generations are explorers and adventurers at heart. Around the globe, they travel to experience events, experiences, and party their faces off. From yacht week to bachelorette extravaganzas, these packs of pickled people all end up with common necessities often forgot. Filling in that need is the startup brand, Deboxery, and this is how we […]

101 Delibar

101 Delibar restaurant concept development and branding

We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper […]

New Realm Brewing

New Realm Brewing branding, naming, and package design for craft beer

Three beer industry moguls converged with the idea of creating a new craft brewery that would challenge themselves, people, and the industry-itself. With a steady eye on the horizon of what could be, the trio tapped the Vigor team to right the ship, establish the bearing, and help them reach their new realm. Location Click […]

Rize Artisan Pizza

Rize Artisan Pizza fast casual restaurant branding and concept development

Pizza brands are a dime a dozen because the focus begins and ends on the product alone. When we were approached by the executive leadership of a new pizza concept, we were intrigued by their passion for a new kind of pizza experience. Empowering the people around them was baked into their DNA, and, therefore; […]