Branding & Marketing Insights & News
Charging up the restaurant, beverage, and hotel industries with profound thinking
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7 pivotal trends for restaurants in 2021
It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has been, and continues to be, decimated by the pandemic and political leadership. Just because the calendar popped into a new year, doesn’t mean …
Know Thy Personality—Strategy Series Part Three
This article is the third of a 5-part series about Vigor’s strategic framework. Read part two here. Imagine that you’re a brilliant computer programmer working at
Farewell, Tony
If someone asked me to list 10 people I’d love to spend time with, Anthony Bourdain would have easily been top five. (In all honesty,
How to make cause marketing believable
We’ve been talking about cause branding and cause marketing around the office more than usual as we gear up to do some work for a
Here’s the real restaurant marketing silver bullet
There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It
Super Bowl Advertising’s Winner? It’s a Tide Ad.
Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was
Know Thy Patron—Strategy Series Part Two
This article is the second of a 5-part series about Vigor’s strategic framework. Read part one here. Imagine you’ve been dating someone special for a
How to brand a restaurant
Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what
New ways for food court brands to thrive in malls – QSR Magazine
Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle
The most expensive thing you’ll ever say: restaurant tagline do’s and don’ts
At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor,
