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Natalie Suarez, Art Director/Designer
Natalie joined the herd at Vigor back in 2018 as a designer. She brought with her an array of design and creative talents that immediately
Pastry Arts Magazine: Pastry Summit is Open!
This past May, I had the utmost honor of participating in Pastry Arts Magazine’s virtual summit. The summit features 60+ demos, presentations, and interviews with
Shut up and put up: How to build authenticity in restaurant brand philanthropy
I debated writing about this topic considering the state of our nation. But as we interact and consult with our clients, the same questions keep
5 critical errors in building hotel brand toolkits and playbooks
In working with some of the world’s largest hotel brands (InterContinental, Delta Hotels, Even Hotels, etc) we’ve seen many toolkits and playbooks with varying degrees
The number one reason why advertising agencies are the wrong choice for brand toolkits & playbooks
In my experiences with advertising agencies over the last 17 years, I noticed they all had one thing in common: they are notoriously enamored with
Coming out of COVID-19 with positive brand momentum
Let’s state the obvious: During this COVID-19 pandemic, restaurants are being left without dining rooms, and sometimes without essential staff. Operating in your core competencies—serving
Is Dunkin’s new holiday packaging a win? via NRN
Joseph chimes in on the new holiday packaging for Dunkin. How does it stack up against Starbuck’s classic look? Is it a hit or a
3 Keys to Successful Restaurant Branding
Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil
Why SoulCycle is in a downward spiral
SoulCycle’s brand values betrayal and why it truly affects people so deeply.
