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![](https://vigorbranding.com/wp-content/uploads/2019/11/keys-to-restaurant-branding-vigor-1024x576.jpg)
3 Keys to Successful Restaurant Branding
Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil
![Why SoulCycle is in a downward spiral](https://vigorbranding.com/wp-content/uploads/2019/09/VIGOR_SoulCycle_v1.0-1024x1024.png)
Why SoulCycle is in a downward spiral
SoulCycle’s brand values betrayal and why it truly affects people so deeply.
![Color Blobs design trend article on Eater](https://vigorbranding.com/wp-content/uploads/2019/09/color-blob-design-trend-1024x1024.png)
Eater.com Article: The Blobs Have Come for Restaurant Design
We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was
![Vigor AIGA Buzz at UrbanTree Cidery in Atlanta](https://vigorbranding.com/wp-content/uploads/2019/08/VIGOR_AIGABuzz_v1.0-1024x1024.jpg)
Vigor hosts AIGA Buzz on 08/29/19
We’re super honored to host this month’s AIGA Buzz event with our friends at UrbanTree Cidery. AIGA Buzz is a fun get together with creatives
![New offices for the Vigor team](https://vigorbranding.com/wp-content/uploads/2019/06/vigor-moved-offices-2019-1024x751.jpg)
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home.
![Instagram wins from Vigor clients](https://vigorbranding.com/wp-content/uploads/2019/07/2018-instagram-wins-vigorblog-1024x1024.jpg)
2018’s Restaurant Instagram Wins
Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram.
![Joseph chimes in on Vox.com and The Washingtonian](https://vigorbranding.com/wp-content/uploads/2018/10/vox-washingtonian.jpg)
Joseph lends his restaurant branding expertise to Vox & Washingtonian
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how
![Revolutionizing the restaurant brand experience - Joseph's FED talk](https://vigorbranding.com/wp-content/uploads/2019/07/VIGOR_FEDSummitPromo_v1.1-1024x1024.jpg)
Revolutionizing Restaurant Brand Experiences – Joseph’s talk at the FED Summit
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my
![Joseph Szala's appearance on Grow Fearlessly webcast](https://vigorbranding.com/wp-content/uploads/2019/07/vigor-growfearlesslywebinar-1024x1024.jpg)
Joseph appears on Grow Fearlessly Webinar to talk 5 tips for building your brand
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas