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Super Bowl Advertising’s Winner? It’s a Tide Ad.
Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was
Know Thy Patron—Strategy Series Part Two
This article is the second of a 5-part series about Vigor’s strategic framework. Read part one here. Imagine you’ve been dating someone special for a
How to brand a restaurant
Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what
New ways for food court brands to thrive in malls – QSR Magazine
Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle
The most expensive thing you’ll ever say: restaurant tagline do’s and don’ts
At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor,
New Talent: Say hi to Natalie Suarez
Want to know more about the newest member to the Vigor team? Well, here’s a step inside the mind of our Natalie Suarez, designer and
Know Thy Position—Strategy Series Part One
This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you
Say ‘hello’ to Leah Ayer, designer extraordinaire
A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their
You vs. Them – A branding lesson in understanding your audience
You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain
