Branding & Marketing Insights & News
Charging up the restaurant, beverage, and hotel industries with profound thinking
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7 pivotal trends for restaurants in 2021
It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has been, and continues to be, decimated by the pandemic and political leadership. Just because the calendar popped into a new year, doesn’t mean …
3 Keys to Successful Restaurant Branding
Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil
Why SoulCycle is in a downward spiral
SoulCycle’s brand values betrayal and why it truly affects people so deeply.
Eater.com Article: The Blobs Have Come for Restaurant Design
We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was
Vigor hosts AIGA Buzz on 08/29/19
We’re super honored to host this month’s AIGA Buzz event with our friends at UrbanTree Cidery. AIGA Buzz is a fun get together with creatives
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home.
2018’s Restaurant Instagram Wins
Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram.
Joseph lends his restaurant branding expertise to Vox & Washingtonian
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how
Revolutionizing Restaurant Brand Experiences – Joseph’s talk at the FED Summit
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my
Joseph appears on Grow Fearlessly Webinar to talk 5 tips for building your brand
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas
