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restaurant branding

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much…

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Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…

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I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…

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Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what “branding” actually means. Professionals…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received…

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Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…

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There’s nothing quite like the feeling of winning. Especially when the competition is fierce. We are honored to announce that Graphis, a renowned design publication, has saw fit to…

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