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restaurant branding

Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what “branding” actually means. Professionals…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received…

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One of the biggest causes of brands missing the mark on innovation is loss of bravery from one or all parties involved. What usually starts as bold conviction early…

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Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…

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2017 has started off with a bang. Our work has been recognized by industry leading publications, GD USA and Print, and over the last couple weeks restaurant and advertising…

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When we set out to help our friends over at Smoke & Duck Sauce get into the world, we had one focus: Get people to pay attention to things…

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Our principal and creative director, Joseph Szala, authored an article focused on successfully naming a restaurant. It starts with the passion driving the restaurant forward. Passion deeper than “good…

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