How to create an on-brand restaurant interior design

Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online and in advertising, and in real life. But designing on-brand interiors for restaurants is more complicated than picking out matching colors and furniture. It involves creating an immersive experience that […]

Successful Restaurant Marketing In 10 Easy Steps

After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]

Bull in a China Shop: Daring to break the rules

Restaurant branding and marketing key: bull in a china shop

The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a place full of breakables. Tragedy ensues. The phrase is used to describe someone who’s reckless and clumsy, crashing through something with no regard for the destruction caused. The earliest recorded […]

The major thing missing from most restaurant brands

Restaurant Branding and Marketing missing element

In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]

Welcome JP Myler, Marketing Strategist

JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]

What’s the ROI of Restaurant Branding?

The ROI of restaurant branding

It’s a Tricky Question Whether Vigor is creating a new restaurant brand from scratch or evolving one with plenty of history, there’s a question we get asked from time to time which is on the mind of every business owner: what is the return on investment for a branding project? I’ll admit, the last time […]

Using Social Media to Attract Top Restaurant Talent

Let’s flip the script in this article. It’s no secret that employers look at applicant’s social media profiles before calling for an interview. But if you are leading a brand right now and/or in charge of marketing your company to attract employees, go look at any of your social handles right now. No, seriously, I’ll […]

3 Keys to Successful Restaurant Branding

Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil the critical elements of successful restaurant branding and how you can use them starting right now. Here are three keys to pushing your restaurant branding efforts forward: 1. Build the restaurant […]

Eater.com Article: The Blobs Have Come for Restaurant Design

Color Blobs design trend article on Eater

We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was a great discussion with some points she included in the article found here: Eater.com. I wanted to expound upon the commentary a bit more. Restaurant design is certainly vulnerable to […]

2018’s Restaurant Instagram Wins

Instagram wins from Vigor clients

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]