Restaurant branding and marketing services

Restaurant Branding & Marketing

Crafting the world’s next game-changing restaurant brand

To say the restaurant industry is competitive would be the understatement of the millennium. It’s hard and it’s not for everyone. With so many different brands from small Mom-and-Pops to large multi-national franchise brands, the turbulence of this industry demands innovation and creativity. However, creativity for the sake of it won’t fly. No. Winning strategies demand a focus on creative innovation based on strategic planning, industry expertise, and unsurpassed understanding of the market. That’s how we do it.

Restaurant Branding & Concept Development

Creating new concepts is often times taken with a gunslinger approach from ownership through vendor partners. Unfortunately this approach is often-times the cause for rapid failure in the restaurant industry. At Vigor we approach new restaurants with a focus rooted in strategy based on facts, knowledge, and expertise. It’s not decorating, it’s design with a purpose. No matter what the format – bakery, bar, full service, QSR, fast casual, or food truck – we know have the experience and expertise to guide the team through creating a new restaurant concept with a brand that will connect and grow.

Learn how we create restaurant concepts and brands »

Services

  • Restaurant Brand Strategy
  • Restaurant Concept Development
  • Restaurant Naming
  • Restaurant Brand Positioning
  • Restaurant Brand Voice
  • Restaurant Brand Identity Design
  • Restaurant Website Design
  • Restaurant Menu Systems Design
  • Restaurant Apparel & Uniform Design
  • Restaurant Package Design

Case Studies


Seven Hens (7 Hens) restaurant branding and marketing by Vigor

Hammering Out A World of Flavors

When approached by local Atlanta schnitzel visionary, the Vigor team jumped at the chance to bring his idea of an internationally inspired fast casual restaurant to life.

Restaurant Rebranding & Repositioning

The need to rebrand happens for a number of reasons – new ownership, change of concept, separating the brand from a failing franchise system, are just a few. Each one requires a steady hand in understanding the unique aspects of a situation to ensure the brand is handled correctly. One must retain the right amount of positive brand equity while introducing a new direction successfully. It’s a dance of shedding a brand’s old skin, without losing the things that made it popular to begin with.

At Vigor we know this dance quite well as we’ve guided many restaurant brands through repositioning, rebranding, and rejuvenating growth.

Learn more about how we rebrand existing restaurant brands »

Services

  • Market Research & Surveys
  • Stakeholder Interviews
  • Restaurant Brand Strategy
  • Restaurant Concept Development
  • Restaurant Naming
  • Restaurant Brand Positioning
  • Restaurant Brand Voice
  • Restaurant Brand Identity Design
  • Restaurant Website Design
  • Restaurant Menu Systems Design
  • Restaurant Apparel & Uniform Design
  • Restaurant Package Design

Case Studies


Johnny's Pizza House exterior design and architecture concept

Creating a Pizza Brand Worth Sharing

The Vigor team worked hand-in-hand with the team at Johnny’s Pizza House to preserve their heritage while reinforcing their love of sharing more than pizza.

Restaurant Marketing, Advertising & Social Media

A strong brand identity will only take a restaurant so far. Eventually the wave of newness wares off of a new brand which leads to scramble, knee-jerk mentality to advertising and marketing. It doesn’t have to be that way. With Vigor, a restaurant’s brand strategy extends into ongoing marketing and advertising. Whether it’s creating innovative, successful email marketing programs, or orchestrating social media campaigns that grow a brand exponentially, the Vigor team is adept at crafting innovative marketing strategies for restaurants.

Services

  • Restaurant Marketing Strategy
  • Restaurant Social Media Strategy
  • Limited Time Offer (LTO) Marketing
  • Restaurant Loyalty Marketing
  • Restaurant Digital Advertising
  • Restaurant Advertising
  • Above The Line Creative
  • Below The Line Creative
  • Restaurant Website Strategies
  • Restaurant App Design & Development

Case Studies


Grylt fast casual restaurant branding, marketing and concept development

Grilling Up Goodness

With a focus on healthy, hearty, fresh-grilled foods, Vigor developed the brand and created a following for this fast casual restaurant in Hawaii.