To say the restaurant industry is competitive would be the understatement of the millennium. It’s hard and it’s not for everyone. With so many different brands from small Mom-and-Pops to large multi-national franchise brands, the turbulence of this industry demands innovation and creativity. However, creativity for the sake of it won’t fly. No. Winning strategies demand a focus on creative innovation based on strategic planning, industry expertise, and unsurpassed understanding of the market. That’s how we do it.
Creating new concepts is often times taken with a gunslinger approach from ownership through vendor partners. Unfortunately this approach is often-times the cause for rapid failure in the restaurant industry. At Vigor we approach new restaurants with a focus rooted in strategy based on facts, knowledge, and expertise. It’s not decorating, it’s design with a purpose. No matter what the format – bakery, bar, full service, QSR, fast casual, or food truck – we know have the experience and expertise to guide the team through creating a new restaurant concept with a brand that will connect and grow.
When approached by local Atlanta schnitzel visionary, the Vigor team jumped at the chance to bring his idea of an internationally inspired fast casual restaurant to life.
The need to rebrand happens for a number of reasons – new ownership, change of concept, separating the brand from a failing franchise system, are just a few. Each one requires a steady hand in understanding the unique aspects of a situation to ensure the brand is handled correctly. One must retain the right amount of positive brand equity while introducing a new direction successfully. It’s a dance of shedding a brand’s old skin, without losing the things that made it popular to begin with.
At Vigor we know this dance quite well as we’ve guided many restaurant brands through repositioning, rebranding, and rejuvenating growth.
The Vigor team worked hand-in-hand with the team at Johnny’s Pizza House to preserve their heritage while reinforcing their love of sharing more than pizza.
A strong brand identity will only take a restaurant so far. Eventually the wave of newness wares off of a new brand which leads to scramble, knee-jerk mentality to advertising and marketing. It doesn’t have to be that way. With Vigor, a restaurant’s brand strategy extends into ongoing marketing and advertising. Whether it’s creating innovative, successful email marketing programs, or orchestrating social media campaigns that grow a brand exponentially, the Vigor team is adept at crafting innovative marketing strategies for restaurants.