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Lazuli superfood café restaurant branding
When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]
VH Beer branding & packaging design
While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]
UrbanTree Cidery craft cider packaging design
After Urban Tree Cidery’s successful launch and activation, the brand began building upon the strong foundations created by Vigor. From limited-edition ciders through six-pack bottles and full distribution, the Urban Tree brand expanded quickly. Vigor was tasked with designing all packaging assets and sales materials to fuel this legacy in the making. Location Year Completed […]
Slapfish seafood fast casual restaurant rebranding
Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]
Johnny’s Pizza House Fall 2018 advertising campaign
In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Year Completed Team Size Services A strategy built For The Win Johnny’s […]
Oceanwave full service restaurant & bar rebranding
Harry & Sons was a long time staple in the Virginia Highland neighborhood of Atlanta. Having established itself for fantastic martinis and sushi, the brand experienced years of success and growth. As time marched on, growth slowed as did traffic. Then the opportunity for renovation presented itself which springboarded ownership into evaluating the overall brand […]
Safina Mediterranean restaurant branding
For the InterContinental Hotel in Houston Medical Center, IHG had a concept in place, but no name or identity direction. The framework for the operations and the culinary offering was complete, and the concept was poised to be brought to life. Vigor collaborated with the IHG team and ownership to craft a modern, pan-Mediterranean brand […]
Jackson’s Bluff hotel rooftop bar branding
For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]
Holbrook active adult living community branding
The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]
La Segunda Bakery & Café restaurant rebranding
Tampa, Florida is known for many things, but the top two may very well be cigars and Cuban bread. Since 1910, one small bakery in the Ybor City neighborhood has been an iconoclast for one of them: authentic, fresh-baked Cuban bread. In 2017, a changing of the guard was in effect as the company was […]