Chasin Tails Seafood Restaurant Rebranding
From crawfish boils to king crab leg feasts, Chasin’ Tails has been an expression of the typical Cajun meets Chesapeake seafood experience. The difference is they have injected their heritage in Vietnamese/Asian flavors and spices to expand the offering to much more than the basic seafood offering. Chasin’ Tails is rooted in the gambling lifestyle. […]
Olga’s Kitchen Rebranding & Advertising
Detroit has a number of icons in its culture. When it comes to restaurants, one of those icons is Olga’s Kitchen. Olga’s was founded in the 1960’s by Ms. Olga Loizon, an area go-getter who built the brand by brains and brawn. Throughout the years the brand had ups and downs until recently when new […]
Pure Roots Provisions Virtual Food Hall Branding
The culinary world is full of flavors, techniques, and cultural inspiration. Yet, when it comes to dining, one must choose from the vast array and fully commit to that style of cuisine. With that focus is a sense of expertise, but what if there was a spot where you could select from multiple cuisines, each […]
Hard Cider Spritz by Brick River Cider Co branding & packaging
The hard seltzer trend had been hitting hard for over a year with a promise of low calorie, low sugar and light taste. But that taste is too light for many drinkers who want more flavor without the guilt. That reality sparked the idea for a lighter cider product for Brick River Cider Co’s founder. […]
My Neighbor Felix Mexican Restaurant Branding
When longtime client Francois Safieddineand his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark for […]
eegee’s Limited Time Offer Advertising
The eegee’s magic never got stale due to a steady stream of new monthly flavors and quarterly menu item releases. From Ranch Chicken Sandwiches to the locally renowned and beloved Watermelon eegee, the “taking it easy” vibes were turned up to the highest setting. With Vigor’s leadership and creative, eegee’s limited-time offer advertising won hearts […]
BottleShare Nonprofit Branding
You wake up in a hospital in critical condition. Things seem to be off in your brain. You can’t speak, or see very well and the simplest of tasks are now challenges. All you remember are the moments right before the headlights impacted your vehicle. After that things go dark. Most would succumb to the […]
Apotheos Coffee Roastery Branding & Packaging
Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]
eegee’s QSR restaurant rebranding
In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]
Taptown Brewpub & Bar branding & concept development
When Bill and Jay first presented their concept to Vigor, we were a little tongue-tied. While we’re used to nudging our clients to be bold and do something different, Bill and Jay brought that part in spades. Their concept would be a one-of-a kind beer tasting experience with 100 self-serve taps, kiosk ordering for food, […]