Badaro fast casual Mediterranean restaurant branding

Badaro Mediterranean fast casual restaurant branding and concept development

After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut. Location Lorem ipsum dolor sit amet, […]

Gyro Wrap QSR restaurant rebranding & interior design

Gyro Wrap QSR quick serve restaurant branding and concept development

The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Lorem […]

101 Delibar full service restaurant & bar branding

101 Delibar restaurant concept development and branding

We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Year Completed Lorem […]

Great Wraps QSR restaurant rebranding

Great Wraps QSR restaurant rebranding and strategy

Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]

Flash Burger fast casual burger restaurant branding

Flash Burger better burger fast casual restaurant branding and concept development

Sometimes the best opportunities are hidden from plain view, or even Plano. For an up and coming restaurateur in Texas, the opportunity to create a better burger brand knocked loudly in the form of a small fracking town called Kenedy. Using an ironic nickname as the brand name, he embarked on crafting Kenedy’s first and […]

Smoke & Duck Sauce asian fusion fast casual restaurant branding

Smoke & Duck Sauce asian fusion fast casual restaurant branding and concept development design

Asian fusion cuisine meets American Barbecue smokiness in this new fast casual/QSR concept. Collaborating with the client team behind the concept, we were able to craft a brand identity that communicates the unique vibes from each culture. This melting pot approach to the visuals, communications, and concept is a true expression of the American Dream. […]

Copper Cup Coffee Company café branding & interior design

Copper Cup Coffee Company restaurant and cafe branding and concept development

A young restaurateur had a vision of bringing a heightened café experience to the central Pennsylvania region. He wanted to resurrect the cultivated and curated quality that had long since been lost. With that idea as the driving force, we collaborated to develop the Copper Cup brand. Location Lorem ipsum dolor sit amet, consectetur adipiscing […]

Wayward Bar & Kitchen full service BBQ restaurant branding

Wayward Bar & Kitchen branding and concept development design

Positioned close to the Mason-Dixon line, but far away from any true Southern food experience is what prompted this brand’s vision: A Southern-fried, rebel-smoked, bourbon-infused bar and kitchen in the heart of Baltimore’s most lively neighborhood. Vigor conspired to inject a taste of Southern hospitality into Federal Hill. Location Lorem ipsum dolor sit amet, consectetur […]

Urban Tree Cidery branding & packaging

Urban Tree Cidery branding and package desig

With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]

Bon Glaze Doughnuts restaurant branding

Bon Glaze doughnuts restaurant branding and design

Husband and wife team had a decadent dream: Create an upscale doughnut experience. They traveled the globe finding the best recipes for their doughnut brand and when they felt they had curated the world’s best, they called on Vigor to make it a reality. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit […]