Communicating unique character for a fast casual brand

Erik's DeliCafé advertising and marketing strategy and creative campaign

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Going for the win with a LTO pizza lineup

Johnny's Pizza House For The Win advertising and marketing campaign creative

In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Click edit button to change this text. Lorem ipsum dolor sit amet, […]

Inspiring wonder for active adult communities

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]

Johnny’s Pizza House / Kajun Krewe

Johnny's Pizza House - advertising campaign creative and strategy for Kajun Krewe

In 2017, the Vigor team was tasked with reimagining the yearly Kajun Krewe campaign for Johnny’s Pizza House. The Kajun Krewe is a combination of three Johnny’s Pizza House favorites: Sweep the Swamp® pizza and Flip®, and the Mardi Gras cinnamon sticks. With a focus on what makes Johnny’s Pizza House great, combined with the […]

Johnny’s Pizza House

Johnny's Pizza House prototype store design and interiors

A pizza brand with legendary status in existing markets needed to establish itself in expanding areas. To accomplish this, the brand needed rejuvenation from its core strategy through how that strategy was communicated to the people. Vigor helped excavate the brand’s passion, then defined the strategy based on an ownable point of differentiation: Sharing. Location […]