Chasin’ Tails Seafood Restaurant Rebranding
From crawfish boils to king crab leg feasts, Chasin’ Tails has been an expression of the typical Cajun meets Chesapeake seafood experience. The difference is they have injected their heritage in Vietnamese/Asian flavors and spices to expand the offering to much more than the basic seafood offering. Chasin’ Tails is rooted in the gambling lifestyle. […]
Salt & Marrow Full Service Restaurant Branding
The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]
Sankranti Restaurant Branding
Transcending from a successful full service restaurant experience located in Johns Creek, Georgia, the husband and wife team of Sankranti envisioned a more streamlined brand that could successfully grow into a multi-unit footprint. The Vigor team was tapped to guide the development of a brand that would not only visually represent the Indian culture, but […]
Pure Roots Provisions Virtual Food Hall Branding
The culinary world is full of flavors, techniques, and cultural inspiration. Yet, when it comes to dining, one must choose from the vast array and fully commit to that style of cuisine. With that focus is a sense of expertise, but what if there was a spot where you could select from multiple cuisines, each […]
My Neighbor Felix Mexican Restaurant Branding
When longtime client Francois Safieddine and his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark […]
eegee’s QSR restaurant rebranding
In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]
Initial Q BBQ restaurant branding
A southern city was at the beginnings of a rejuvenation. Looking to make a statement about what it means to be from South Carolina’s high country, and what Spartanburg is truly about, a team of enterprising visionaries sought to create a multi-concept experience. Their goal: to elevate the city through their culture and cuisine. Location […]
Scratch Kitchen virtual restaurant kitchen branding
Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]
Zinnia bakery & café branding
A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]
Socialite full service restaurant branding
Food may inspire what’s on our plate, but people ultimately inspire what we do every day. It’s why we love Decatur, why we love art and festivals, and why we spend our lives creating memorable experiences around the table. At the end of the day, life is beautiful because our neighbors are beautiful. Location Year […]