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Brick River Cider Co craft cider branding & packaging
Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Year Completed Team Size Services […]
Badaro fast casual Mediterranean restaurant branding
After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut. Location Year Completed Team Size Services […]
PanaNova fast casual restaurant rebranding
With an injection of investment capital, a single unit fast casual brand sought to embark on a rapid growth trajectory. Before the journey could begin, the restaurant had to address crucial issues with its name, identity, and brand as a whole. Together we evolved the restaurant’s components to create a fully baked concept primed for […]
Gyro Wrap QSR restaurant rebranding & interior design
The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Year […]
Al Bohsali patisserie rebranding & kiosk design
In Beirut and its surrounding region, the Al Bohsali brand is renowned. Over a century old, the family has been the top producer of the region’s finest baklava and other Lebanese pastries and treats. US-based friends orchestrated the importing of the brand’s signature product but needed to modernize the positioning and identity to establish it […]
101 Delibar full service restaurant & bar branding
We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Year Completed Team Size Services Brand Truth: People are fatigued with the over-crafted culture found in today’s restaurants. They want simple, […]
Defie Moi restaurant pop-up branding
The temporary nature of a pop-up restaurant demands a disruptive brand. When our friend, Chef Cyrus Keefer, came to us with a concept of an Asian Fusion, French-influenced concept, we jumped at the opportunity to collaborate. With a “no rules, dare me” attitude, we crafted a restaurant experience that would challenge the status quo. Location […]
Hoyle’s Kitchen & Bar full service restaurant branding
A tavern turned music hall experience had run its course in relevance, and the ownership sought to reinvigorate the space. With a focus on the historic roots of the family, and a vision of creating a family-meets-fun experience, the Vigor team realized a new life and brand for the team. Location Year Completed Team Size […]
Great Wraps QSR restaurant rebranding
Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]
Fioro fast casual Italian restaurant branding
After the fall of NYC’s famous ramen concept, the owners had a new vision and challenge: to craft an authentic café experience as found in the Naples region of Italy. They tapped Vigor with a short timeframe and vision of bringing Italian street food to life in manhattan. Location Year Completed Team Size Services Challenges […]