Apotheos Coffee Roastery Branding & Packaging

Apotheos coffee roastery branding and packaging design

Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Lazuli superfood café restaurant branding

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

VH Beer branding & packaging design

VHBeer craft beer branding naming and package design

While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]

Slapfish seafood fast casual restaurant rebranding

Repositioning and evolving the Slapfish Restaurant Brand

Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]

Banditos Bar & Kitchen full service restaurant rebranding

Banditos bar and kitchen rebranding and design by Vigor

¡Vamos Banditos! After 5 years, and 2 iterations of the Banditos brand, Vigor and the client team collaborated on evolving their look once again. Mexi-Cali vibes served as the inspiration and ideal for the evolved identity which saw custom typography, hand-drawn illustrations, and a vibrant palette of color introduced throughout print, digital, and environment expressions. […]

Brick River Cider Co craft cider branding & packaging

Brick River Cider Co branding and packaging design

Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Click edit button to change […]

Defie Moi restaurant pop-up branding

Defie Moi pop-up asian fusion restaurant branding in Baltimore, Maryland

The temporary nature of a pop-up restaurant demands a disruptive brand. When our friend, Chef Cyrus Keefer, came to us with a concept of an Asian Fusion, French-influenced concept, we jumped at the opportunity to collaborate. With a “no rules, dare me” attitude, we crafted a restaurant experience that would challenge the status quo. Location […]

Wayward Bar & Kitchen full service BBQ restaurant branding

Wayward Bar & Kitchen branding and concept development design

Positioned close to the Mason-Dixon line, but far away from any true Southern food experience is what prompted this brand’s vision: A Southern-fried, rebel-smoked, bourbon-infused bar and kitchen in the heart of Baltimore’s most lively neighborhood. Vigor conspired to inject a taste of Southern hospitality into Federal Hill. Location Click edit button to change this […]

Urban Tree Cidery branding & packaging

Urban Tree Cidery branding and package desig

With a vision of starting a new legacy for their family, the Resuta’s perpetuated a new one. From this beginning, the Urban Tree Cidery brand came to life. Vigor was tapped to develop the identity, packaging, and interior experience for Atlanta’s First Cidery®. Our approach was to meld the urbane with rural craft in a […]