Gilly’s Beer Branding & Packaging

Gilly's beer branding and package design by Vigor

The beerscape has reached a level of craft that makes finding and enjoying a nice crispy one is nearly impossible. With grapefruit passionfruit goses around every bend, the time has come to reclaim the greatness of a simple light lager. A lager done the American way on a legendary level. It’s time to grab a […]

eegee’s Limited Time Offer Advertising

eegee's - quick service restaurant marketing and advertising

The eegee’s magic never got stale due to a steady stream of new monthly flavors and quarterly menu item releases. From Ranch Chicken Sandwiches to the locally renowned and beloved Watermelon eegee, the “taking it easy” vibes were turned up to the highest setting. With Vigor’s leadership and creative, eegee’s limited-time offer advertising won hearts […]

Apotheos Coffee Roastery Branding & Packaging

Apotheos coffee roastery branding and packaging design

Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Lazuli superfood café restaurant branding

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

VH Beer branding & packaging design

VHBeer craft beer branding naming and package design

While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]

Slapfish seafood fast casual restaurant rebranding

Repositioning and evolving the Slapfish Restaurant Brand

Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]

Banditos Bar & Kitchen full service restaurant rebranding

Banditos bar and kitchen rebranding and design by Vigor

After 5 years, and 2 iterations of the Banditos brand, Vigor and the client team collaborated on evolving their look once again. Mexi-Cali vibes served as the inspiration and ideal for the evolved identity which saw custom typography, hand-drawn illustrations, and a vibrant palette of color introduced throughout print, digital, and environment expressions. Location Lorem […]

Brick River Cider Co craft cider branding & packaging

Brick River Cider Co branding and packaging design

Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Lorem ipsum dolor sit amet, […]

Defie Moi restaurant pop-up branding

Defie Moi pop-up asian fusion restaurant branding in Baltimore, Maryland

The temporary nature of a pop-up restaurant demands a disruptive brand. When our friend, Chef Cyrus Keefer, came to us with a concept of an Asian Fusion, French-influenced concept, we jumped at the opportunity to collaborate. With a “no rules, dare me” attitude, we crafted a restaurant experience that would challenge the status quo. Location […]