Salt & Marrow Full Service Restaurant Branding

Salt & Marrow restaurant branding and F&B concept development for Crowne Plaza in North Augusta, South Carolina

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Maverick Bar & Restaurant Branding

Holbrook has brought a new approach to active adult living across the Southeast United States. One of the foundational amenities that set the brand apart is it’s full suite of food and beverage experiences. Crafted to be on par with what one would find around the world, these F&B outlets were developed to make a […]

Sankranti Restaurant Branding

Sankranti indian kitchen restaurant branding and concept development by Vigor

Transcending from a successful full service restaurant experience located in Johns Creek, Georgia, the husband and wife team of Sankranti envisioned a more streamlined brand that could successfully grow into a multi-unit footprint. The Vigor team was tapped to guide the development of a brand that would not only visually represent the Indian culture, but […]

Pure Roots Provisions Virtual Food Hall Branding

The culinary world is full of flavors, techniques, and cultural inspiration. Yet, when it comes to dining, one must choose from the vast array and fully commit to that style of cuisine. With that focus is a sense of expertise, but what if there was a spot where you could select from multiple cuisines, each […]

My Neighbor Felix Mexican Restaurant Branding

My Neighbor Felix Mexican restaurant branding and concept development by Vigor

When longtime client Francois Safieddine and his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark […]

Apotheos Coffee Roastery Branding & Packaging

Apotheos coffee roastery branding and packaging design

Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Initial Q BBQ restaurant branding

Initial Q barbecue full service restaurant branding & concept development

A southern city was at the beginnings of a rejuvenation. Looking to make a statement about what it means to be from South Carolina’s high country, and what Spartanburg is truly about, a team of enterprising visionaries sought to create a multi-concept experience. Their goal: to elevate the city through their culture and cuisine. Location […]

Scratch Kitchen virtual restaurant kitchen branding

Scratch Kitchen virtual kitchen ghost kitchen restaurant branding

Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]

Confections with Convictions chocolate rebranding

Confections with Convictions rebranding and identity design

Making chocolate is magical. Transforming a bean into a delicious treat that’s craved daily the world-over is an amazing feat. But what if chocolate could do even more– like change people, perhaps? That’s exactly the belief and vision that drove the start of Confections with Conviction, a chocolatier brand that was in need of its […]

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