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101 Delibar full service restaurant & bar branding
We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Year Completed Team Size Services Brand Truth: People are fatigued with the over-crafted culture found in today’s restaurants. They want simple, […]
Hoyle’s Kitchen & Bar full service restaurant branding
A tavern turned music hall experience had run its course in relevance, and the ownership sought to reinvigorate the space. With a focus on the historic roots of the family, and a vision of creating a family-meets-fun experience, the Vigor team realized a new life and brand for the team. Location Year Completed Team Size […]
Great Wraps QSR restaurant rebranding
Sparked by an opportunity of international expansion, the Great Wraps team sought to rethink their offering and brand positioning. The brand had lost its position in food courts with a cluttered product mix, and a name that miscommunicated the brand. Vigor was charged with developing a healthy expression of Great Wraps to enter into Canadian […]
Rize Artisan Pizza fast casual restaurant branding
Pizza brands are a dime a dozen because the focus begins and ends on the product alone. When we were approached by the executive leadership of a new pizza concept, we were intrigued by their passion for a new kind of pizza experience. Empowering the people around them was baked into their DNA, and, therefore; […]
Fioro fast casual Italian restaurant branding
After the fall of NYC’s famous ramen concept, the owners had a new vision and challenge: to craft an authentic café experience as found in the Naples region of Italy. They tapped Vigor with a short timeframe and vision of bringing Italian street food to life in manhattan. Location Year Completed Team Size Services Challenges […]
Sons of 1858 craft beer & brewery branding
Two enterprising gentlemen were looking to join in on the craft beer Renaissance but knew that following the pack was a bad move. They wanted to capture the spirit of Colorado without cliché or expected imagery. Instead, they sought to create a brand that represented the adventurous spirit found in Denver, because that’s exactly what […]
Flash Burger fast casual burger restaurant branding
Sometimes the best opportunities are hidden from plain view, or even Plano. For an up and coming restaurateur in Texas, the opportunity to create a better burger brand knocked loudly in the form of a small fracking town called Kenedy. Using an ironic nickname as the brand name, he embarked on crafting Kenedy’s first and […]
Smoke & Duck Sauce asian fusion fast casual restaurant branding
Asian fusion cuisine meets American Barbecue smokiness in this new fast casual/QSR concept. Collaborating with the client team behind the concept, we were able to craft a brand identity that communicates the unique vibes from each culture. This melting pot approach to the visuals, communications, and concept is a true expression of the American Dream. […]
Copper Cup Coffee Company café branding & interior design
A young restaurateur had a vision of bringing a heightened café experience to the central Pennsylvania region. He wanted to resurrect the cultivated and curated quality that had long since been lost. With that idea as the driving force, we collaborated to develop the Copper Cup brand. Location Year Completed Team Size Services Challenges Identify […]
Wayward Bar & Kitchen full service BBQ restaurant branding
Positioned close to the Mason-Dixon line, but far away from any true Southern food experience is what prompted this brand’s vision: A Southern-fried, rebel-smoked, bourbon-infused bar and kitchen in the heart of Baltimore’s most lively neighborhood. Vigor conspired to inject a taste of Southern hospitality into Federal Hill. Location Year Completed Team Size Services Challenges […]