Safina Mediterranean restaurant branding

Safina Mediterranean restaurant branding and concept development menu design

For the InterContinental Hotel in Houston Medical Center, IHG had a concept in place, but no name or identity direction. The framework for the operations and the culinary offering was complete, and the concept was poised to be brought to life. Vigor collaborated with the IHG team and ownership to craft a modern, pan-Mediterranean brand […]

Jackson’s Bluff hotel rooftop bar branding

Jackson's Bluff rooftop bar and restaurant branding for Crowne Plaza hotel

For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]

Holbrook active adult living community branding

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]

La Segunda Bakery & Café restaurant rebranding

La Segunda Café and Bakery rebranding and repositioning

Tampa, Florida is known for many things, but the top two may very well be cigars and Cuban bread. Since 1910, one small bakery in the Ybor City neighborhood has been an iconoclast for one of them: authentic, fresh-baked Cuban bread. In 2017, a changing of the guard was in effect as the company was […]

HQ Dallas hotel rooftop bar branding

HQ Dallas bar restaurant branding for rooftop of Courtyard Marriot Dallas Texas

Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Year Completed Team Size Services Elevating the start and finish of an amazing […]

Brick River Cider Co craft cider branding & packaging

Brick River Cider Co branding and packaging design

Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Lorem ipsum dolor sit amet, […]

Badaro fast casual Mediterranean restaurant branding

Badaro Mediterranean fast casual restaurant branding and concept development

After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut. Location Lorem ipsum dolor sit amet, […]

PanaNova fast casual restaurant rebranding

PanaNova craft kitchen restaurant branding and design

With an injection of investment capital, a single unit fast casual brand sought to embark on a rapid growth trajectory. Before the journey could begin, the restaurant had to address crucial issues with its name, identity, and brand as a whole. Together we evolved the restaurant’s components to create a fully baked concept primed for […]

Gyro Wrap QSR restaurant rebranding & interior design

Gyro Wrap QSR quick serve restaurant branding and concept development

The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Lorem […]

101 Delibar full service restaurant & bar branding

101 Delibar restaurant concept development and branding

We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Year Completed Lorem […]