Elevating a city’s identity through cuisine and culture

Initial Q barbecue full service restaurant branding & concept development

A southern city was at the beginnings of a rejuvenation. Looking to make a statement about what it means to be from South Carolina’s high country, and what Spartanburg is truly about, a team of enterprising visionaries sought to create a multi-concept experience. Their goal: to elevate the city through their culture and cuisine. Location […]

Improving wellbeing through innovation for a virtual kitchen concept

Scratch Kitchen virtual kitchen ghost kitchen restaurant branding

Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]

Revealing potential for a purpose-driven chocolate brand

Confections with Convictions rebranding and identity design

Making chocolate is magical. Transforming a bean into a delicious treat that’s craved daily the world-over is an amazing feat. But what if chocolate could do even more– like change people, perhaps? That’s exactly the belief and vision that drove the start of Confections with Conviction, a chocolatier brand that was in need of its […]

Making wellbeing accessible to everyone

Zinnia bakery and cafe branding

A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]

An adventurous portal to a different time and place

Maverick bar restaurant branding and concept development in Atlanta, Georgia

Holbrook has brought a new approach to active adult living across the Southeast United States. One of the foundational amenities that set the brand apart is it’s full suite of food and beverage experiences. Crafted to be on par with what one would find around the world, these F&B outlets were developed to make a […]

Free to enjoy simple, good things

HipBurger restaurant branding foodtruck design

The better burger boom was well on its way to reaching a boiling point, but while every strived for the most “chef-driven” approach, the bliss that comes from a damn-good burger seemed to get lost. What happened to the simple goodness of a great burger? Why weren’t we free to enjoy that no-nonsense perfection? Luckily […]

Harmonizing cravability and health consciousness

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

Reclaiming the art of having fun

VHBeer craft beer branding naming and package design

While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]

Making wellness simple & drinkable

Seeva alternative milk product beverage branding and packaging design

When two entrepreneurs with backgrounds in tech and food needed to brand an innovative milk alternative beverage line, they turned to Vigor’s expertise to build their vision from the ground up. The product was a first-to-market nutritious drink made from pumpkin seeds, known as pepita, and added superfoods. Through collaboration and Vigor’s brand development process, […]

Creating renewed character for a fast casual brand

Erik's DeliCafé fast casual restaurant rebranding

For over 45 years, Erik’s DeliCafé has been a Santa Cruz/San Jose mainstay. Over the course of its life, the brand became washed out and outdated from its messaging through identity and interior experience. With the help of Vigor, a dedication to collaboration across departments, and a passion for an ideal, we were able to […]