BottleShare Nonprofit Branding

BottleShare craft beer nonprofit branding

You wake up in a hospital in critical condition. Things seem to be off in your brain. You can’t speak, or see very well and the simplest of tasks are now challenges. All you remember are the moments right before the headlights impacted your vehicle. After that things go dark. Most would succumb to the […]

Apotheos Coffee Roastery Branding & Packaging

Apotheos coffee roastery branding and packaging design

Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Initial Q BBQ restaurant branding

Initial Q barbecue full service restaurant branding & concept development

A southern city was at the beginnings of a rejuvenation. Looking to make a statement about what it means to be from South Carolina’s high country, and what Spartanburg is truly about, a team of enterprising visionaries sought to create a multi-concept experience. Their goal: to elevate the city through their culture and cuisine. Location […]

Scratch Kitchen virtual restaurant kitchen branding

Scratch Kitchen virtual kitchen ghost kitchen restaurant branding

Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]

Confections with Convictions chocolate rebranding

Confections with Convictions rebranding and identity design

Making chocolate is magical. Transforming a bean into a delicious treat that’s craved daily the world-over is an amazing feat. But what if chocolate could do even more– like change people, perhaps? That’s exactly the belief and vision that drove the start of Confections with Conviction, a chocolatier brand that was in need of its […]

Zinnia bakery & café branding

Zinnia bakery and cafe branding

A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]

Maverick bar & restaurant branding

Maverick bar restaurant branding and concept development in Atlanta, Georgia

Holbrook has brought a new approach to active adult living across the Southeast United States. One of the foundational amenities that set the brand apart is it’s full suite of food and beverage experiences. Crafted to be on par with what one would find around the world, these F&B outlets were developed to make a […]

Hipburger QSR burger branding

HipBurger restaurant branding foodtruck design

The better burger boom was well on its way to reaching a boiling point, but while every strived for the most “chef-driven” approach, the bliss that comes from a damn-good burger seemed to get lost. What happened to the simple goodness of a great burger? Why weren’t we free to enjoy that no-nonsense perfection? Luckily […]

Lazuli superfood café restaurant branding

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]