Serving delicious enlightenment

Great Bagel & Bakery restaurant rebranding and interior design

Though it’s not obvious at first, husband-and-wife restaurateurs Lara and Robert Swan are not, first and foremost, bagel enthusiasts. True, they founded Great Bagel, an institution that is beloved by Lexington locals. But as Vigor soon discovered, the Swans are more than bakers: they’re food system revolutionaries. Why else would they have spent years researching […]

Harmonizing cravability and health consciousness

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

Communicating unique character for a fast casual brand

Erik's DeliCafé advertising and marketing strategy and creative campaign

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Creating renewed character for a fast casual brand

Erik's DeliCafé fast casual restaurant rebranding

For over 45 years, Erik’s DeliCafé has been a Santa Cruz/San Jose mainstay. Over the course of its life, the brand became washed out and outdated from its messaging through identity and interior experience. With the help of Vigor, a dedication to collaboration across departments, and a passion for an ideal, we were able to […]

Getting unapologetically honest about seafood

Repositioning and evolving the Slapfish Restaurant Brand

Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t […]

Setting the table for the neighborhood

Salt & Marrow restaurant branding and F&B concept development for Crowne Plaza in North Augusta, South Carolina

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Making memorable connections above North Augusta

Jackson's Bluff rooftop bar and restaurant branding for Crowne Plaza hotel

For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]

Uniting the community in tradition & culture

La Segunda Café and Bakery rebranding and repositioning

Hand-made Tradition Tampa, Florida is known for many things, but the top two may very well be cigars and Cuban bread. Since 1910, one small bakery in the Ybor City neighborhood has been an iconoclast for one of them: authentic, fresh-baked Cuban bread. In 2017, a changing of the guard was in effect as the […]

Elevating the moment for a hotel rooftop bar

HQ Dallas bar restaurant branding for rooftop of Courtyard Marriot Dallas Texas

Elevating the Dallas nightscene Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Click edit button to change this text. Lorem ipsum […]

Firing up Mexi-Cali flavor for a full service restaurant & bar

Banditos bar and kitchen rebranding and design by Vigor

¡Vamos Banditos! After 5 years, and 2 iterations of the Banditos brand, Vigor and the client team collaborated on evolving their look once again. Mexi-Cali vibes served as the inspiration and ideal for the evolved identity which saw custom typography, hand-drawn illustrations, and a vibrant palette of color introduced throughout print, digital, and environment expressions. […]