My Neighbor Felix Mexican Restaurant Branding

My Neighbor Felix Mexican restaurant branding and concept development by Vigor

In a world that’s increasingly dividing on differences, the team at ViewHouse restaurant endeavored to create a space, a cuisine, and an experience that celebrates variety. The world is increasingly full of niche brands built on exclusion, but this concept was to be proudly inclusive because, at the end of the day, variety is the […]

eegee’s Social Media & Evergreen Marketing

eegee's - qsr restaurant social media marketing creative and strategy by Vigor

With an adjusted strategy and rejuvenated visual identity, the eegee’s brand was poised to represent its offbeat, fun-loving nature. There was no better platform than social media to start, and build, this conversation. Driven by the Vigor team, the “taking it easy” attitude was brought to life and the people were thirsty for more…so we […]

eegee’s Limited Time Offer Advertising

eegee's - quick service restaurant marketing and advertising

The eegee’s magic never got stale due to a steady stream of new monthly flavors and quarterly menu item releases. From Ranch Chicken Sandwiches to the locally renowned and beloved Watermelon eegee, the “taking it easy” vibes were turned up to the highest setting. With Vigor’s leadership and creative, eegee’s limited-time offer advertising won hearts […]

Lazuli superfood café restaurant branding

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

Erik’s DeliCafé marketing & advertising creative

Erik's DeliCafé advertising and marketing strategy and creative campaign

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Johnny’s Pizza House Fall 2018 advertising campaign

Johnny's Pizza House For The Win advertising and marketing campaign creative

In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus […]

Salt & Marrow full service restaurant branding

Salt & Marrow restaurant branding and F&B concept development for Crowne Plaza in North Augusta, South Carolina

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Safina Mediterranean restaurant branding

Safina Mediterranean restaurant branding and concept development menu design

For the InterContinental Hotel in Houston Medical Center, IHG had a concept in place, but no name or identity direction. The framework for the operations and the culinary offering was complete, and the concept was poised to be brought to life. Vigor collaborated with the IHG team and ownership to craft a modern, pan-Mediterranean brand […]

Jackson’s Bluff hotel rooftop bar branding

Jackson's Bluff rooftop bar and restaurant branding for Crowne Plaza hotel

For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]

Holbrook active adult living community branding

Holbrook active adult living hospitality branding and strategy

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]