My Neighbor Felix Mexican Restaurant Branding

When longtime client Francois Safieddineand his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark for […]

eegee’s Social Media & Evergreen Marketing

With an adjusted strategy and rejuvenated visual identity, the eegee’s brand was poised to represent its offbeat, fun-loving nature. There was no better platform than social media to start, and build, this conversation. Driven by the Vigor team, the “taking it easy” attitude was brought to life and the people were thirsty for more…so we […]

eegee’s Limited Time Offer Advertising

The eegee’s magic never got stale due to a steady stream of new monthly flavors and quarterly menu item releases. From Ranch Chicken Sandwiches to the locally renowned and beloved Watermelon eegee, the “taking it easy” vibes were turned up to the highest setting. With Vigor’s leadership and creative, eegee’s limited-time offer advertising won hearts […]

Lazuli superfood café restaurant branding

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

Erik’s DeliCafé marketing & advertising creative

Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]

Johnny’s Pizza House Fall 2018 advertising campaign

In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus […]

Salt & Marrow full service restaurant branding

The newest Crowne Plaza was scheduled for build in North Augusta’s up and coming riverfront neighborhood. Finding success beyond golf tourism would depend on a remarkable suite of food and beverage concepts. Two of the concepts were situated on the ground level. They spanned a full-service restaurant and an accompanying lobby lounge. Although both were […]

Safina Mediterranean restaurant branding

For the InterContinental Hotel in Houston Medical Center, IHG had a concept in place, but no name or identity direction. The framework for the operations and the culinary offering was complete, and the concept was poised to be brought to life. Vigor collaborated with the IHG team and ownership to craft a modern, pan-Mediterranean brand […]

Jackson’s Bluff hotel rooftop bar branding

For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]

Holbrook active adult living community branding

The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]