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How to Turn Holiday Traffic Into Long-Term Loyalty
The real opportunity isn’t the December rush itself; it’s transforming that short-term traffic into long-term loyalty.
The Power of Descriptions: How Menu Language Shapes Perception and Boosts Sales
The words on your menu do more than describe a dish—they set expectations, stir emotions, and even justify higher prices.
How Smart Content Builds Stronger Restaurant Brands
The restaurant business has always been about storytelling—through food, atmosphere, and service. But in today’s digital world, that story doesn’t just unfold inside your four
Chuck Meehan Brings Super Bowl Firepower to Vigor as Chief Creative Officer
In a move to fuel its next era of growth, Pavone Group and Vigor have named veteran creative leader Chuck Meehan as its new Chief
The Power of Typography: How Fonts Influence Appetite, Perception, and Personality
Before a guest reads a single word on your menu, they’re already forming opinions—about your food, your price point, even your hospitality. That first impression
News Bites – September 2025
September 2025 News Bites include high-protein coffee smoothies, healthy children’s options, a game show, tech advancements, and AI.
Restaurant Realities 2025: Experiential Dining
Discover how experiential dining in 2025 reshapes restaurants, blending technology, personalization, and storytelling for unforgettable guest experiences.
POP Displays and the Power of Disruption
Embrace disruption through innovative POP displays to capture attention, drive sales, and create memorable consumer experiences in today’s competitive marketplace.
News Bites – August 2025
August 2025 News Bites include drone deliveries, tech, QSR, Full-service menu prices, inflation, and automation.
