Branding & Marketing Insights & News
Brand Strategy
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![Errors in building hotel brand toolkits and playbooks](https://vigorbranding.com/wp-content/uploads/2020/05/VIGR_AntiAgency_Post02_v1.0-1024x576.jpg)
5 critical errors in building hotel brand toolkits and playbooks
In working with some of the world’s largest hotel brands (InterContinental, Delta Hotels, Even Hotels, etc) we’ve seen many toolkits and playbooks with varying degrees
![Why advertising agencies shouldn't build brand toolkits and playbooks](https://vigorbranding.com/wp-content/uploads/2020/05/VIGR_AntiAgency_Post01_v1.0-1024x576.jpg)
The number one reason why advertising agencies are the wrong choice for brand toolkits & playbooks
In my experiences with advertising agencies over the last 17 years, I noticed they all had one thing in common: they are notoriously enamored with
![Coronavirus brand strategy for restaurants, hotels, and beverage brands](https://vigorbranding.com/wp-content/uploads/2020/04/featuredimage-vigor-covid-branding-1024x576.jpg)
Coming out of COVID-19 with positive brand momentum
Let’s state the obvious: During this COVID-19 pandemic, restaurants are being left without dining rooms, and sometimes without essential staff. Operating in your core competencies—serving
![](https://vigorbranding.com/wp-content/uploads/2019/11/dunkin-donuts-holiday-branding-1024x532.jpg)
Is Dunkin’s new holiday packaging a win? via NRN
Joseph chimes in on the new holiday packaging for Dunkin. How does it stack up against Starbuck’s classic look? Is it a hit or a
![](https://vigorbranding.com/wp-content/uploads/2019/11/keys-to-restaurant-branding-vigor-1024x576.jpg)
3 Keys to Successful Restaurant Branding
Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil
![Why SoulCycle is in a downward spiral](https://vigorbranding.com/wp-content/uploads/2019/09/VIGOR_SoulCycle_v1.0-1024x1024.png)
Why SoulCycle is in a downward spiral
SoulCycle’s brand values betrayal and why it truly affects people so deeply.
![Color Blobs design trend article on Eater](https://vigorbranding.com/wp-content/uploads/2019/09/color-blob-design-trend-1024x1024.png)
Eater.com Article: The Blobs Have Come for Restaurant Design
We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was
![Vigor AIGA Buzz at UrbanTree Cidery in Atlanta](https://vigorbranding.com/wp-content/uploads/2019/08/VIGOR_AIGABuzz_v1.0-1024x1024.jpg)
Vigor hosts AIGA Buzz on 08/29/19
We’re super honored to host this month’s AIGA Buzz event with our friends at UrbanTree Cidery. AIGA Buzz is a fun get together with creatives
![New offices for the Vigor team](https://vigorbranding.com/wp-content/uploads/2019/06/vigor-moved-offices-2019-1024x751.jpg)
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home.