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Restaurant Trend Predictions for 2022
Ah yes, it’s that time of the year, literally the last day, where we throw down some bold predictions for the restaurant industry. Not necessarily

Vigor acquired by Pavone Marketing Group
Just two weeks after an announcement that Pavone Marketing Group had acquired New York City-based agency Eastwest Marketing Group, PMG has finalized another acquisition, this

Welcome Ellie Varicak, Sr. Designer
Looking for a Senior Designer is a bit like looking for a unicorn. You know exactly who you’re looking for, but finding that person requires

Untangling New Restaurant Terminology
The rise of “spooky” kitchens If you’re reading this, chances are you’ve heard the term “ghost kitchen” a lot in the past couple of years.

How to use sensory marketing for your restaurant
Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late

3 Ways Hotel F&B Can Dominate Post-Pandemic
The game has changed, and as the pandemic subsides and travel picks back up, how can hotels dominate with their food & beverage offering?

How to create an on-brand restaurant interior design
Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online

Successful Restaurant Marketing In 10 Easy Steps
After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first

Bull in a China Shop: Daring to break the rules
The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a