Branding & Marketing Insights & News
Brand Strategy
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The major thing missing from most restaurant brands
In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably
Welcome JP Myler, Marketing Strategist
JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has
What’s the ROI of Restaurant Branding?
It’s a Tricky Question Whether Vigor is creating a new restaurant brand from scratch or evolving one with plenty of history, there’s a question we
Welcome, Joi Byrd, Project Manager
Joi joined the herd in early 2020 as a Project Manager. And wow, it was a great way to kick off the year! For starters,
Using Social Media to Attract Top Restaurant Talent
Let’s flip the script in this article. It’s no secret that employers look at applicant’s social media profiles before calling for an interview. But if
Quit skinning the ‘Skins. This was the right move.
In response to cultural and political pressures, the team formerly known as the Washington Redskins, decided to finally change their name. And the people cheered.
Three benefits of strong social media marketing for restaurants beyond sales and traffic
More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and
Natalie Suarez, Art Director/Designer
Natalie joined the herd at Vigor back in 2018 as a designer. She brought with her an array of design and creative talents that immediately
Pastry Arts Magazine: Pastry Summit is Open!
This past May, I had the utmost honor of participating in Pastry Arts Magazine’s virtual summit. The summit features 60+ demos, presentations, and interviews with
