Branding & Marketing Insights & News
Brand Strategy
& Advertising Ideas
& Innovation

7 pivotal trends for restaurants in 2021
It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has

7 Restaurant Instagram Marketing Tips for 2021
2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is

Holiday Marketing During COVID
We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it

Welcome Rachita Vasandani, Jr. Copywriter
Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out

The major thing missing from most restaurant brands
In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably

Welcome JP Myler, Marketing Strategist
JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has

What’s the ROI of Restaurant Branding?
It’s a Tricky Question Whether Vigor is creating a new restaurant brand from scratch or evolving one with plenty of history, there’s a question we

Welcome, Joi Byrd, Project Manager
Joi joined the herd in early 2020 as a Project Manager. And wow, it was a great way to kick off the year! For starters,

Using Social Media to Attract Top Restaurant Talent
Let’s flip the script in this article. It’s no secret that employers look at applicant’s social media profiles before calling for an interview. But if