Sankranti Restaurant Branding

Sankranti indian kitchen restaurant branding and concept development by Vigor

Transcending from a successful full service restaurant experience located in Johns Creek, Georgia, the husband and wife team of Sankranti envisioned a more streamlined brand that could successfully grow into a multi-unit footprint. The Vigor team was tapped to guide the development of a brand that would not only visually represent the Indian culture, but […]

Pure Roots Provisions Virtual Food Hall Branding

The culinary world is full of flavors, techniques, and cultural inspiration. Yet, when it comes to dining, one must choose from the vast array and fully commit to that style of cuisine. With that focus is a sense of expertise, but what if there was a spot where you could select from multiple cuisines, each […]

My Neighbor Felix Mexican Restaurant Branding

My Neighbor Felix Mexican restaurant branding and concept development by Vigor

When longtime client Francois Safieddineand his team approached Vigor about developing a Mexican concept for the Colorado market, it was to be the fourth brand experience we’d developed together. However, it was the first with a specific ethnic inspiration. While it would share the same elevated cuisine and experience that had become a hallmark for […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Initial Q BBQ restaurant branding

Initial Q barbecue full service restaurant branding & concept development

A southern city was at the beginnings of a rejuvenation. Looking to make a statement about what it means to be from South Carolina’s high country, and what Spartanburg is truly about, a team of enterprising visionaries sought to create a multi-concept experience. Their goal: to elevate the city through their culture and cuisine. Location […]

Scratch Kitchen virtual restaurant kitchen branding

Scratch Kitchen virtual kitchen ghost kitchen restaurant branding

Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]

Zinnia bakery & café branding

Zinnia bakery and cafe branding

A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]

Socialite full service restaurant branding

Socialite full service restaurant branding, naming, and design in Atlanta, Georgia

Food may inspire what’s on our plate, but people ultimately inspire what we do every day. It’s why we love Decatur, why we love art and festivals, and why we spend our lives creating memorable experiences around the table. At the end of the day, life is beautiful because our neighbors are beautiful. Location Lorem […]

Great Bagel & Bakery rebranding and interior design

Great Bagel & Bakery restaurant rebranding and interior design

Though it’s not obvious at first, husband-and-wife restaurateurs Lara and Robert Swan are not, first and foremost, bagel enthusiasts. True, they founded Great Bagel, an institution that is beloved by Lexington locals. But as Vigor soon discovered, the Swans are more than bakers: they’re food system revolutionaries. Why else would they have spent years researching […]

Lazuli superfood café restaurant branding

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]