Branding & Marketing Insights & News
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How to create an on-brand restaurant interior design
Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online
Successful Restaurant Marketing In 10 Easy Steps
After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first
Bull in a China Shop: Daring to break the rules
The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a
Learnings from the Super Bowl: Advertising may be dead
Ah… the Super Bowl. The event of the year where everyone gets that one (highly expensive) shot to put forth an ad that people will
7 pivotal trends for restaurants in 2021
It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has
7 Restaurant Instagram Marketing Tips for 2021
2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is
Holiday Marketing During COVID
We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it
Welcome Rachita Vasandani, Jr. Copywriter
Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out
The major thing missing from most restaurant brands
In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably
