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Safina Mediterranean restaurant branding
For the InterContinental Hotel in Houston Medical Center, IHG had a concept in place, but no name or identity direction. The framework for the operations and the culinary offering was complete, and the concept was poised to be brought to life. Vigor collaborated with the IHG team and ownership to craft a modern, pan-Mediterranean brand […]
Jackson’s Bluff hotel rooftop bar branding
For the rooftop bar experience at the Crowne Plaza in North Augusta, a catchy, memorable brand was a must. Rooftops naturally pique interest and get traction, but without a concept, their appeal can wear off quickly. When compared to the adjacent concepts, Salt + Marrow and Parlor Bar, Jackson’s Bluff was a bit different. More […]
Holbrook active adult living community branding
The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]
HQ Dallas hotel rooftop bar branding
Courtyard by Marriott isn’t usually associated with innovative food and beverage. Their Bistro is dependable but highly unified across each location. When posed with an opportunity to change that perception, the team at Peachstate Hospitality tapped Vigor to realize the vision. Location Year Completed Team Size Services Elevating the start and finish of an amazing […]
Brick River Cider Co craft cider branding & packaging
Craft cider had yet to hit the St. Louis area. An ambitious man from the area dreamt of creating the city’s first ciderworks. With a passion for cider, and a glint of hope, the founder of Brick River Cider tapped the Vigor team to bring the vision to life. Location Year Completed Team Size Services […]
Badaro fast casual Mediterranean restaurant branding
After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut. Location Year Completed Team Size Services […]
PanaNova fast casual restaurant rebranding
With an injection of investment capital, a single unit fast casual brand sought to embark on a rapid growth trajectory. Before the journey could begin, the restaurant had to address crucial issues with its name, identity, and brand as a whole. Together we evolved the restaurant’s components to create a fully baked concept primed for […]
Gyro Wrap QSR restaurant rebranding & interior design
The landscape of the mall foodcourt has changed leaving brand struggling to grasp at anything to remain competitive. Great Wraps was no exception and through years of an ad-hoc p-mix strategy and brand identity redesigns, the brand faced obsolescence. Vigor was charged with repositioning the brand from product through identity and environmental experience. Location Year […]
101 Delibar full service restaurant & bar branding
We’re in a time where over-craft and uber-culinary have become the status quo for restaurant brands. While others look to one-up one another in these words, our friends in Baltimore chose another path. Location Year Completed Team Size Services Brand Truth: People are fatigued with the over-crafted culture found in today’s restaurants. They want simple, […]
Defie Moi restaurant pop-up branding
The temporary nature of a pop-up restaurant demands a disruptive brand. When our friend, Chef Cyrus Keefer, came to us with a concept of an Asian Fusion, French-influenced concept, we jumped at the opportunity to collaborate. With a “no rules, dare me” attitude, we crafted a restaurant experience that would challenge the status quo. Location […]