Branding & Marketing Insights & News
Brand Strategy
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Know Thy Position—Strategy Series Part One
This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you
Say ‘hello’ to Leah Ayer, designer extraordinaire
A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their
You vs. Them – A branding lesson in understanding your audience
You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain
Restaurant Design & Development Magazine Article: 5 ways to bridge the branding & interior design divide
Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years,
Why All Day Breakfast is the no-brainer of a lifetime, and what you can learn from it
Originally published on Medium and Grits X Grids Remember waking up on a Saturday morning at 10:15am feeling that pang of urgency and hunger mangled
Vigor takes Silver in Graphis Design Annual
There’s nothing quite like the feeling of winning. Especially when the competition is fierce. We are honored to announce that Graphis, a renowned design publication,
Killing the Colonel, one snicker at a time
Originally posted on Medium.com For those of us desperately holding onto the cusp of the Millennial category, Colonel Sanders is an icon we remember fondly.
Consumer connections are the key to impactful marketing
Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t
Rise of the apptroverts
Originally posted on Medium You’ve seen them. You may even be one. They’re the people at the table whose faces are glowing from their smartphones
