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Killing the Colonel, one snicker at a time
Originally posted on Medium.com For those of us desperately holding onto the cusp of the Millennial category, Colonel Sanders is an icon we remember fondly.
Consumer connections are the key to impactful marketing
Originally published in Restaurant Hospitality Magazine, read the article here. The other night a new commercial for a restaurant chain caught my attention. It wasn’t
Rise of the apptroverts
Originally posted on Medium You’ve seen them. You may even be one. They’re the people at the table whose faces are glowing from their smartphones
Avoiding the big froyo freeze
Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass
The fresh food movement could be deadly for restaurants
Originally published on Adage.com Brands That Don’t Adapt to New Consumer Demands Could Suffer Steep discount promotions, décor upgrades and a few new menu options
Don’t let Facebook tank your marketing
Originally published on FSR. Read the article on their site. For a few years, we marketer-folks were on our soapboxes touting the amazing opportunities Facebook
The key to humanizing your brand: Don’t forget your roots
Originally published on Branding Magazine There was a song I used to listen to way back when by a band called H2O. The song was
