Chasin’ Tails Seafood Restaurant Rebranding
From crawfish boils to king crab leg feasts, Chasin’ Tails has been an expression of the typical Cajun meets Chesapeake seafood experience. The difference is they have injected their heritage in Vietnamese/Asian flavors and spices to expand the offering to much more than the basic seafood offering. Chasin’ Tails is rooted in the gambling lifestyle. […]
Olga’s Kitchen Rebranding & Advertising
Detroit has a number of icons in its culture. When it comes to restaurants, one of those icons is Olga’s Kitchen. Olga’s was founded in the 1960’s by Ms. Olga Loizon, an area go-getter who built the brand by brains and brawn. Throughout the years the brand had ups and downs until recently when new […]
eegee’s Social Media & Evergreen Marketing
With an adjusted strategy and rejuvenated visual identity, the eegee’s brand was poised to represent its offbeat, fun-loving nature. There was no better platform than social media to start, and build, this conversation. Driven by the Vigor team, the “taking it easy” attitude was brought to life and the people were thirsty for more…so we […]
eegee’s Limited Time Offer Advertising
The eegee’s magic never got stale due to a steady stream of new monthly flavors and quarterly menu item releases. From Ranch Chicken Sandwiches to the locally renowned and beloved Watermelon eegee, the “taking it easy” vibes were turned up to the highest setting. With Vigor’s leadership and creative, eegee’s limited-time offer advertising won hearts […]
VH Beer branding & packaging design
While it’s true that VHBeer is made with premium, locally sourced ingredients, the real magic is that every beer they make is crafted to be undeniably delicious regardless of whether you’re a can-cracking domestic drinker or a true aficionado. VHBeer focuses on crowd-pleasing styles and interprets them in refreshingly fun, yet accessible ways. Rather than […]
Erik’s DeliCafé marketing & advertising creative
Throughout 2019, Vigor embarked on a character-driven journey with Erik’s DeliCafé. The goal was to continue to align the brand with their purpose, “with character.” Additionally, the brand engaged in paid media advertising for the first time in years opening the opportunity to tell the Erik’s story while attracting Patrons past, present, and future. Location […]
Johnny’s Pizza House Fall 2018 advertising campaign
In the fall of 2018, Johnny’s Pizza House looked to boost its biggest quarter of the year with a new look and new energy. Vigor was tapped to tackle the strategy, offering, and overall creative direction for this touchdown of a campaign. Location Year Completed Team Size Services A strategy built For The Win Johnny’s […]
Holbrook active adult living community branding
The common view of people over the age of 55 years old is roped into one word: senior. It’s an ugly word that encompasses four decades of human and comes with misconceptions of capability, questions of self-reliance, and a general feeling of being a second thought. When visionary, Al Holbrook, shared his mission for challenging […]
PanaNova fast casual restaurant rebranding
With an injection of investment capital, a single unit fast casual brand sought to embark on a rapid growth trajectory. Before the journey could begin, the restaurant had to address crucial issues with its name, identity, and brand as a whole. Together we evolved the restaurant’s components to create a fully baked concept primed for […]
Johnny’s Pizza House Kajun Krewe LTO advertising campaign
In 2017, the Vigor team was tasked with reimagining the yearly Kajun Krewe campaign for Johnny’s Pizza House. The Kajun Krewe is a combination of three Johnny’s Pizza House favorites: Sweep the Swamp® pizza and Flip®, and the Mardi Gras cinnamon sticks. With a focus on what makes Johnny’s Pizza House great, combined with the […]