Apotheos Coffee Roastery Branding & Packaging

Apotheos coffee roastery branding and packaging design

Coffee is more than a beverage staple in the United States. It’s a ritual and some may argue, a religion. While differences over roast intensity, origin, and flavor profile will always be prevalent, the connectivity between people remains a strong byproduct of coffee. And it’s that connectivity we seek to foster in the world. To […]

eegee’s QSR restaurant rebranding

eegee's QSR restaurant rebranding billboard design

In 2019, Vigor and eegee’s met for the first time. eegee’s (always lowercase) was a hyper-local QSR with 25+ units—all in Tucson, Arizona. A year later, eegee’s is breaking all-time sales records and planning an aggressive expansion in Phoenix for 2021. What happened in the middle is a great example of how Vigor can reinvigorate […]

Scratch Kitchen virtual restaurant kitchen branding

Scratch Kitchen virtual kitchen ghost kitchen restaurant branding

Ghost kitchen restaurant concepts have been popping up left and and right to capitalize on a low-cost of entry into a thriving market. But while others may just graze the surface, a startup in Boulder Colorado had a vision of improving the wellbeing of customers through a holistic approach. Wellbeing that’s crafted from scratch. Location […]

Zinnia bakery & café branding

Zinnia bakery and cafe branding

A café can be so much more than a place to grab coffee and run. It should be a place of community and gathering. A place where one can energize their mind, body, and spirit. This was the vision for the cafés inside the Holbrook collection of active adult living facilities. Vigor was asked to […]

Socialite full service restaurant branding

Socialite full service restaurant branding, naming, and design in Atlanta, Georgia

Food may inspire what’s on our plate, but people ultimately inspire what we do every day. It’s why we love Decatur, why we love art and festivals, and why we spend our lives creating memorable experiences around the table. At the end of the day, life is beautiful because our neighbors are beautiful. Location Lorem […]

Maverick bar & restaurant branding

Maverick bar restaurant branding and concept development in Atlanta, Georgia

Holbrook has brought a new approach to active adult living across the Southeast United States. One of the foundational amenities that set the brand apart is it’s full suite of food and beverage experiences. Crafted to be on par with what one would find around the world, these F&B outlets were developed to make a […]

Hipburger QSR burger branding

HipBurger restaurant branding foodtruck design

The better burger boom was well on its way to reaching a boiling point, but while every strived for the most “chef-driven” approach, the bliss that comes from a damn-good burger seemed to get lost. What happened to the simple goodness of a great burger? Why weren’t we free to enjoy that no-nonsense perfection? Luckily […]

Great Bagel & Bakery rebranding and interior design

Great Bagel & Bakery restaurant rebranding and interior design

Though it’s not obvious at first, husband-and-wife restaurateurs Lara and Robert Swan are not, first and foremost, bagel enthusiasts. True, they founded Great Bagel, an institution that is beloved by Lexington locals. But as Vigor soon discovered, the Swans are more than bakers: they’re food system revolutionaries. Why else would they have spent years researching […]

Lazuli superfood café restaurant branding

Lazuli cafe acai bowl restaurant branding rebranding and design

When a newly formed franchise company decided franchising was no longer the path forward, one of their franchisees turned to Vigor to develop a fresh brand that would thrive. Based on the trending acaí bowl, the concept was ripe for portraying a passion that would align with the core markets of North San Jose, California. […]

Oceanwave full service restaurant & bar rebranding

OceanWave sushi thai restaurant business card design

Harry & Sons was a long time staple in the Virginia Highland neighborhood of Atlanta. Having established itself for fantastic martinis and sushi, the brand experienced years of success and growth. As time marched on, growth slowed as did traffic. Then the opportunity for renovation presented itself which springboarded ownership into evaluating the overall brand […]