Branding & Marketing Insights & News
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Coming out of COVID-19 with positive brand momentum
Let’s state the obvious: During this COVID-19 pandemic, restaurants are being left without dining rooms, and sometimes without essential staff. Operating in your core competencies—serving
Is Dunkin’s new holiday packaging a win? via NRN
Joseph chimes in on the new holiday packaging for Dunkin. How does it stack up against Starbuck’s classic look? Is it a hit or a
3 Keys to Successful Restaurant Branding
Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil
Why SoulCycle is in a downward spiral
SoulCycle’s brand values betrayal and why it truly affects people so deeply.
Eater.com Article: The Blobs Have Come for Restaurant Design
We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was
Vigor hosts AIGA Buzz on 08/29/19
We’re super honored to host this month’s AIGA Buzz event with our friends at UrbanTree Cidery. AIGA Buzz is a fun get together with creatives
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home.
2018’s Restaurant Instagram Wins
Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram.
Joseph lends his restaurant branding expertise to Vox & Washingtonian
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how
