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Know Thy Patron—Strategy Series Part Two
This article is the second of a 5-part series about Vigor’s strategic framework. Read part one here. Imagine you’ve been dating someone special for a
How to brand a restaurant
Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what
New ways for food court brands to thrive in malls – QSR Magazine
Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle
The most expensive thing you’ll ever say: restaurant tagline do’s and don’ts
At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor,
New Talent: Say hi to Natalie Suarez
Want to know more about the newest member to the Vigor team? Well, here’s a step inside the mind of our Natalie Suarez, designer and
Know Thy Position—Strategy Series Part One
This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you
Say ‘hello’ to Leah Ayer, designer extraordinaire
A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their
You vs. Them – A branding lesson in understanding your audience
You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain
Restaurant Design & Development Magazine Article: 5 ways to bridge the branding & interior design divide
Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years,
